Sweet Auburn

Sweet Auburn, a historic district in Atlanta, was the commercial, cultural, and spiritual heart of the African American community in the late 19th and early 20th centuries, serving as a hub for Black businesses, congregations, and social organizations.

By the 1920s-1940s, it became known as the “richest Black street in the world” with Black-owned banks, insurers, and the Atlanta Daily World newspaper. The neighborhood gained global significance as the birthplace of Martin Luther King Jr., housing his childhood home and Ebenezer Baptist Church. Urban renewal projects and highway construction in the 1950s-60s fractured the community, leading to decline. Designated a National Historic Landmark in 1976, preservation efforts saved key landmarks like the Royal Peacock Club and Big Bethel AME Church. Today, Sweet Auburn’s revitalization balances its civil rights legacy with new development, anchored by the Martin Luther King Jr. National Historical Park.

Featured Project | Digital Projects | Articles | Further Reading

Featured Project

Summerhill, Mechanicsville, & Sweet Auburn

Project by Eriss Weiss

Purpose

Sweet Auburn was given the name by John Wesley Dobbs, who was treated as Auburn Avenue’s unofficial mayor.” Auburn Avenue was Sweet Auburn’s commercial district and contained the social, political, and religious institutions that allowed Atlanta’s Black community to thrive on the street and give them a place in Atlanta. [1]  Auburn Avenue was said to be the Main Street of the African American community in Atlanta.

Featured Digital Projects

This project revisits a century of racialized urban development in Atlanta.

Georgia Institute of Technology Digital Integrative Liberal Arts Center

Sweet Auburn Virtual Hero Walk

This project is a self-guided tour in the Sweet Auburn neighborhood.

Sweet Auburn Works

This project delves into the vibrant street art of Atlanta’s Sweet Auburn district.

Atlanta Street Art Map

Sweet Auburn District Map

This is the National Park Services boundary map of Sweet Auburn. How does this map trace Black populations today?

https://parkplanning.nps.gov/document.cfm?documentID=91609

Featured Articles

Civil Sights: Sweet Auburn: A Journey through Atlanta’s National Treasure

Gene Kansas
Gerald Sams

Further Reading